Indeed interview questions

I applied and got contacted by an HR rep about 2 weeks later asking me to complete a writing exercise. We set up a time through email, and about 15 mins past our agreed time, they sent me a Word document containing the following questions (listed below). The instructions were to complete the questions and send them back within an hour, which I did. 1. Answer in English: What are the 3 improvements Indeed could make to its site to better serve job seekers and why? 2. Please translate the text below into XXX: How seriously do we take site simplicity at ZipRecruiter? So seriously, we have on multiple occasions REMOVED wholly built features because they weren’t receiving wide enough adoption by our customers. Therefore while it may seem like a no-brainer to add LinkedIn and Indeed Apply buttons to the site, we took nothing for granted. After a two-week A/B test last February, we reached statistical significance and concluded that adding the two apply buttons increased the overall volume of applications by 5%. That was against a run rate of 200k+ applications, so a 5% lift was an additional 10k applications per month. To put the magnitude of that win into perspective, were ZipRecruiter to try to buy enough traffic to generate 10k incremental applications it would cost us between $20k -$30k. This was a big win. 3. Answer in English What is your favorite app and why? 4. Answer in XXX: Write a brief follow up addressed to HR rep in XXX explaining what you will bring to the Indeed team. The next day I was contacted by the same HR rep asking to set up a phone interview. On the day of the interview they called me on time, and the interview lasted for about 25-30 mins. Nothing too complicated, questions were very specific to the role (whether I knew certain programs,etc)--no behavioral questions were asked. The rep seemed nice and polite; however, I couldn't help but notice his/hers demeaning manner of speaking. I had a very sour feeling after I hung up the phone. Even though they assured me that they would respond in 24 hrs, no response was received. This overall interview experience left quite an unfavorable impression about the company and I wouldn't be inclined to accept an offer or apply again. The salary they are offering for this position is in low 40s.