They are just looking for you to demonstrate consistently high past performance for each Leadership Principle. Come up with examples for each with an aim for zero repetition when you actually interview — that will count against you. Say you’ve used data to solve problems, taught yourself sql, did other things of your own volition that demonstrates curiosity and fungibility. If you don’t have deep or consistent experience for the job they’re hiring for, pitch yourself as a general athlete / future general manager who is quick to pick up things across different disciplines and lead with little guidance — try to demonstrate that you think like an owner. Follow the STAR format but don’t sound rehearsed. Make sure you highlight your specific role in the story, what you contributed, alternatives/trade offs considered, relevant objective and kpi (brief for this but be able to go into detail).
Interview questions [1]
Question 1
Tell me about a time you overcame unexpected obstacles to meets deadline
Multiple interviews with individuals in and out of the organization. Varying experience levels and understanding of the role that was the subject of the interview. Varying levels in interest in the interview itself.
I interviewed with a final round panel of 5 interviewers. They were all friendly, but the Amazon interview format is a bit ridiculous. They want you to have tens of examples of very specific scenarios that weren't always applicable. I don't think this process identifies top talent, rather people who can talk for hours about odd examples.