5.0
Jul 29, 2008
Recommend
CEO approval
Business Outlook
Pros
They really care about making things people will like, and find useful. That makes it immensely satisfying to work there. Brilliant co-workers.
Cons
Hard to get a full-time job there. The secrecy is a big negative. Even when you are an employee, you are still kept in the dark, especially about the "coolest" and newest R&D. There is a lot of research going on there, but since it never gets out, it's worthless. Long term -- it's not clear what will happen when Steve Jobs leaves. It seems unlikely he will continue to lead Apple for another two decades. It's possible the "magic" will go when he does.