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457 performance marketing manager interview questions shared by candidates

Assume you have a total budget of 25L. Your task is to get the customer to verify a bank account/upload statement in earlysalary flow (download app). This is what we would call a qualified lead (journey complete). 1. Given your experience with other brands & earlysalary, what would be your estimate of the number of leads you can capture with this budget? 2. How would you go about achieving this? i.e. a. What would be your budget allocation strategy through the funnel in terms of channels? b. What would be your target audience and messaging? 3. Beyond the overall qualified lead target, how would you measure your success?
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Assistant Manager/Manager - Performance Marketing

Interviewed at EarlySalary.com

4★
Apr 6, 2020

Assume you have a total budget of 25L. Your task is to get the customer to verify a bank account/upload statement in earlysalary flow (download app). This is what we would call a qualified lead (journey complete). 1. Given your experience with other brands & earlysalary, what would be your estimate of the number of leads you can capture with this budget? 2. How would you go about achieving this? i.e. a. What would be your budget allocation strategy through the funnel in terms of channels? b. What would be your target audience and messaging? 3. Beyond the overall qualified lead target, how would you measure your success?

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