-- Lancôme Malaysia is one biggest player in luxury skincare and continuously capture the heart of the consumer through strong research and development effort. Lancôme will be launching a new ESSENCE that will help tighten pores, and brighten dull skin, it is one if the best formula in the market, but unsure how to launch the new product in the market. Lancôme has an established social presence both online and retail coverage. In 30 minutes, discuss on the following topic and come to ONE ANSWER as a group on the following questions: ● Identify potential target audience and share the thoughts behind. ● What top three social media/marketing platforms would you use to promote our brand and why? ● Share an observation of the digital trends caused by the COVID-19 and how a makeup brand like Maybelline or YSL Beauty can take charge. - -
