Case Interview 2: Campaign analysis - Personalized credit card offer mailing - Cost to print new card is $1.10 50K people were emailed - 5% response rate - 0.03$ per email - 50/50 Test and control population - 5% responded have 80$ spend vs 95% did not respond $40 - Control population average spend is $41? What is happening here is it worth to mail? what is the overall profit from this? Its about $155K per year? Now what if we charge them 5$ fee for the personalized card - what should be the response rate to make the same profit? - This guy was cool - listened to what i have to say and very interactive - Director level Employee
