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Although the position was called Marketing Manager most of the questions - particularly from the last 4 people I met - related to the ability to generate sales leads. Since Esri UK is a distributor of of Esri Inc software the UK operation is primarily about selling software. There is no NPD work; no market research and quite heavy re-use of Esri Inc marketing content. There was some exploration of digital marketing skills - which is essential in this role.
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Marketing Manager

Interviewed at ESRI (UK)

4.4★
Mar 12, 2017

Although the position was called Marketing Manager most of the questions - particularly from the last 4 people I met - related to the ability to generate sales leads. Since Esri UK is a distributor of of Esri Inc software the UK operation is primarily about selling software. There is no NPD work; no market research and quite heavy re-use of Esri Inc marketing content. There was some exploration of digital marketing skills - which is essential in this role.

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