Uber Senior Marketing Manager interview questions

6 interviews including country managers, product launchers and marketing team, all of them by VC. Includes quite long business case to prepare, send, and been asked about during the interviews.

Uber is building a new central marketing team in India, for which they have started an aggressive hunt. The interview process is long and annoying. Honestly, a company like Uber doesn't need aggressive marketing so this is not a traditional marketing role in that sense. I met 6 different people during the process, 2 from the US, the 4 GMs and the CEO. Nobody had a clue on what they want from this role. When I asked the CEO, what's your vision for the central marketing team, his answer was, "We are doing it for the first time not just in India but globally, we'll see how it goes over the next 6 months and then take a call". So clearly these guys are clueless. There is not a single marketeer in the panel, so they don't know how to interview a candidate who has spent 6 years doing brand management in MNCs. The panel is full of people who have barely 3-4 years of experience in fledgling startups like OLX. They have built a business at the back of heavy discounts and now they want to expand it and turn profitable at the same time without investing proportionately (I think you have heard this before :P) I finally rejected the offer as I didn't get a satisfactory response on where the company is headed and what's the role of marketing. The CEO clearly said that they think about the next 3 months and not any further. So be wary that you may not have a job in the next 3 months if you decide to join. Also, the pay isn't that great, as compared to what Amazon or Flipkart are offering. So my simple suggestion, don't waste your time in the arduous interview process, don't make any fancy presentations, even if you are interested in the role, just tell the HR to fix an interview with the CEO at an early stage, clarify the basics about the role and salary. And better look for a stable company that knows where they are headed :D