I applied through my college and was contacted in particular for my leadership experience. This is primarily what they look for in the early application stages. Then in interviews they ask a lot of questions about how you react under pressure, a time you messed up took accountability and etc. They are looking for motivated people, who want to be in retail and have an understanding of the margins. More importantly they liked to hear that I sought improvement in my leadership roles and accepted responsibility when I made a mistake. They want accountable people who can communicate, lead, and handle customers.