Ideal Image interview questions

I was initially contacted by a recruiter for Ideal Image. The recruiter was amazing and helpful through the entire process. After my phone interview with the recruiter, I was then scheduled to Skype interview with the Regional Manager. My interview with the Regional Manager was pleasant and as expected (general questions asked) and was immediately asked to Skype Interview with the National Director of Sales. The interview with the NDS was a little more nerve racking. He was not very personable. He asked more in depth questions. In the end when I asked about corporate culture, he replied "we are very mom & pop" -definitely not something I would think fit the Ideal Image "image". The Recruiter called me back that night and seemed baffled that I was not offered the position.