Senior Manager applicants have rated the interview process at Amazon with 4 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 100% positive. To compare, the company-average is 58.6% positive. This is according to Glassdoor user ratings.
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I applied online. The process took 1 day. I interviewed at Amazon (Seattle, WA) in Jan 2010
Interview
A recruiter from Amazon called to scheduled a Phone screen with the hiring manager. It is usually an hour long conversation. As I was told, there is usually 2 phone screens and then followed by an in person interview on site. Everyone is very friendly and they seem to move pretty fast.