BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Data Product Manager sits within the Growth Data & Intelligence team, as part of the wider Global Consumer Experience function. You will be the single point of accountability ensuring our growth function has the reliable, AI-ready data foundations it needs to optimise consumer experiences globally.

• Define the vision, strategy, and prioritized roadmap for growth data products aligned with consumer experience and channel performance goals.
• Conduct discovery: identify user needs through partner interviews, usage analysis, and benchmarking.
• Prioritize features based on business impact, feasibility, and strategic fit, including AI-powered capabilities.
• Scout and evaluate AI solutions embedded into data products to improve user experience and insight delivery.
• Lead the end-to-end product lifecycle: ideation, requirements, launch, and iteration.
• Write user stories, specifications, and acceptance criteria, including AI-enhanced features; coordinate delivery with Data Intelligence, Platform, D&A, and DBS teams.
• Lead all aspects of UI/UX build for internal tools (e.g., Power BI, conversational BI), ensuring accessibility and self-service.
• Act as primary product owner: present roadmaps, demos, and updates; inspire change management (training, documentation, adoption).
• Collaborate with growth, activation, and agencies to embed products into workflows, and partner with DBS & D&A on martech and platform capabilities for scalability.
• Own product governance, quality, and compliance; lead and mentor team; promote best practices; define KPIs, handle backlog, and drive continuous improvement.
• Define and uphold SLAs, monitoring, and escalation processes to minimize delays and friction in data availability.
• Build strong, trusted partnerships across D&A and DBS to navigate matrixed dependencies and balance growth urgency with enterprise standardization, cost, and compliance constraints.

• Minimum 6+ years in product management, including 3+ years in data/analytics products.
• Proven ability to translate product innovation into growth impact in consumer/growth contexts.
• Experience in matrixed organizations with centralized platforms and tooling teams.
• Deep experience in growth environments (e-commerce, subscriptions, digital products) and exposure to martech, enterprise platforms, and AI/ML features.
• Strong people and collaborator leadership, with global exposure.
• Proficiency in frameworks related to product development (discovery, roadmaps, prioritization, agile) and strong user emotional intelligence.
• Proficiency in product tools (Jira, Confluence, Figma, analytics tools like Amplitude/Mixpanel).
• Deep understanding of data products (dashboards, APIs, self-service, AI features) and visualization tools (Power BI).
• Strong grasp of data flows, modelling, APIs, governance, plus basic SQL proficiency.
• Excellent communication skills, able to translate business needs into precise technical requirements and provide clear updates to senior leadership; expertise in growth use cases (segmentation, personalization, funnels), awareness of AI/ML trends and data privacy with a relevant graduate degree.

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
• Benefits:
  • Meal Voucher/ Canteen as per location
  • Private Pension
  • Life & Health Insurance
  • Yearly bonus based on the ABS
  • Family support policy
  • Office perks
  • Flexible policy as per agreed Second Level agreement.