What are the analytics you will track to increase usage?

Question

Anonymous · Accepted Answer

Increase usage:

-log in rate ( they already do this, you would know this if you havent been on FB for a few days - they will sent you an email)
- Sing ups
-Mean time spent on the platform ( its also called engagement rate)
- You might want to track deactivation rate

- You could do more here  ( definitiely log ins is key)

Anonymous · Answer

Several ways to answer this question but I feel like we can break it down into 2 categories

Existing users and new users

For existing users, important metrics should be associated around increasing activation/retention.
Activation can be log in rate/engagement/# of likes/# of friends
Retention can be length of time on FB/churn rate

For new users, important metrics will likely revolve around increasing acquisition and then activation and retention.

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